Agency
How to Hire a Marketing Agency in Istanbul
International brands often search “marketing agency Istanbul” or “Turkish marketing agency” without a clear brief. This guide turns that search into a decision framework.
Start with outcome, not channel
Decide whether you need leads, bookings, ecommerce revenue or brand awareness. Istanbul agencies often sell “full service” — force the conversation onto one primary KPI for the first 90 days.
SEO, GEO and ads are different products
SEO and GEO (AI search visibility) compound; Google Ads and Meta spend stop when budget stops. A strong agency proposal separates retainers for organic work from media management fees.
Ask for English reporting + local execution
You want native Turkish creative and landing pages, with English weekly reports. That combination beats a foreign agency guessing local platforms.
Collective vs classic agency
dijital kovan builds a squad per brief — SEO, social, ads, photo — instead of one oversized roster. Useful when your need spans marketing and destination photography.
FAQ
Is Istanbul better than remote agencies?
For Turkey market entry, yes — local creative, payment culture and platform nuances matter. Remote strategy + Istanbul execution is a strong hybrid.
What should a first proposal include?
Scope, KPI, timeline, team roles, what’s excluded, and how media spend is billed. Avoid vague “growth packages”.